As you may know, Transportation Alternatives put on a red carpet premiere Tuesday night for the "Biking Rules"
PSA competition at the Brooklyn Academy of Music. The contest pitted
video entries against each other in two main categories: "Why Biking
Rules" and "Street Code."  

Videos in the "Street Code" category encourage
people to use lights, bells, stop at red lights, ride with traffic and
generally ride safely and courteously. "Why Biking Rules" is pretty self-explanatory.

Out of some 80 total
submissions, about 40 PSAs (and a slideshow of photos) played to a sold
out theater. The shorts were truly impressive and scored a well-earned victory over George Clooney, Ewan McGregor, and Mariah Carey at the box office.

Above is one of the winning high-def entries in the Biking Rules category: "Lights Turn Heads," by Aldo Arias and Pam Tietze. You can see the rest of the winners here.