Biking Rules, the new campaign organized by Transportation Alternatives, is sponsoring a video and photo PSA competition. Submissions are now being accepted for two categories in the competition: "Why Biking Rules!" and "The Biking Rules Street Code."

The Biking Rules campaign outlines several ways to lead by example when riding your bicycle. So, with a little inspiration from an old Bike Snob NYC post, I made this PSA addressing one of the street codes called "Ride Right" — meaning, ride in the direction of traffic. It is simply safer for everyone on the street.

Take a look and then go out and make an even fancier PSA. If watching mine is not inspiring enough, it looks like you can win up to $4000, a bike and some other goodies. For contest details and submission information, visit BikingRules.org/PSA.