There’s nothing all that special about this traffic safety video from the Portland Police Bureau. It’s just a short talk from retired officer Ron Hoesly, formerly of the department’s traffic division, on the importance of enforcing speed limits.

What’s so good about it is Hoesly doesn’t patronize with happy talk about everyone doing their part to make streets safe. What he does is speak candidly on what happens when drivers behave recklessly.

“We do speed enforcement because speed kills,” says Hoesly. “It’s about just going out and enforcing the laws so that we keep our families and the families of Portland safe.”

(via BikePortland)