Who Would You Like to See Sponsor NYC Bike-Share?

In London, the bike-share system runs thanks to a $40 million sponsorship deal over five years, including naming rights, with financial giant Barclays.

Boston's bike-share system got points for cleverness and some extra local cred when Brighton-based New Balance was picked as the main sponsor.

In Boston, the Hubway bike-share system tapped into hometown pride with the selection of Brighton-based shoe company New Balance as the sponsor.

In New York, the recently-announced operator, Alta Bikeshare, is looking for a sponsor who wants its name emblazoned on 600 stations and 10,000 bikes covering a big chunk of Manhattan and Brooklyn. In return for all that real estate, Alta is asking for $60 million over five years.

It can be tough to find the right combination of financial wherewithal and favorable public perception that makes the ideal sponsor. So we thought we’d share a few branding possibilities that have crossed our minds here at Streetsblog. Some would be a great fit, others probably not.

Here’s what we came up with, in no particular order:

  • Duane Ride
  • Apple iBike
  • Chase
  • Boost Mobile
  • 1-800-FLOWERS.com presents: 10,000 public bicycles
  • Nike Bikeys
  • Subway
  • Forest City Bike-share
  • Ggle
  • PeyserCycles, a division of News Corp
  • Nomotorola
  • Bloombikes

Who would you like to see sponsor NYC bike-share? Tell us your suggestions in the comments.

ALSO ON STREETSBLOG

Citi Bikes It Is: Citi to Sponsor New York Bike-Share

By Brad Aaron |
Banking giant Citi will be the primary sponsor of New York’s bike-share system, set to launch this summer with 600 stations and 10,000 bikes in Manhattan and Brooklyn. Mayor Bloomberg and NYC DOT Commissioner Janette Sadik-Khan made the announcement a short while ago at City Hall, where bikes and a logo-adorned station are temporarily on […]

Bike-Share Sponsor Announcement Coming Up Later This Morning

By Ben Fried |
From the mayor’s press schedule: *11:00 AM Announces Sponsor of Bike Share Program with Transportation Commissioner Sadik-Khan City Hall Plaza MANHATTAN *Q & A to follow. A Bike Share station with the sponsor’s decals will be temporarily located in City Hall plaza for the announcement. So the biggest piece of the funding puzzle for launching New […]

Jersey City’s New Bike-Share System Will Be Open to Citi Bike Members

By Brad Aaron |
Jersey City is preparing to launch a bike-share program this year that will be compatible with Citi Bike, according to an announcement yesterday from Alta Bicycle Share. Jersey City lawmakers awarded Alta the contract to operate the system on Monday. The new system “will have reciprocal membership privileges with New York’s Citi Bike system,” Alta […]
STREETSBLOG USA

Portland’s Bike-Share System Will Be an Interesting One to Watch

By Brad Aaron |
Next week, leaders in Portland will decide whether to move forward with a long-awaited bike-share system. Assuming it proceeds, Portland’s bike-share is going to be an unusual one. Michael Andersen of BikePortland has everything you need to know in a series of posts on the proposed system (check them all out here). He reports that it would launch next summer with 600 bikes […]