Ad Nauseam: Holy Rollover Risk, Batmom!!

Lexus has suspended sales of its GX 460 after Consumer Reports issued a "don’t buy" warning earlier this week. Apparently the luxury SUV’s electronic "stability control" system can fail to correct drivers taking turns too quickly, resulting in a rollover risk. Times car blog Wheels reports:

Mr. Champion [Consumer Reports auto testing director] said that the problem came to light at the magazine’s test track in East Haddam, Conn., while looking for "any nasty habits that might catch a driver out." He explained, "We want a car to be benign."

Speaking of nasty habits, the problem might well have come to light during this commercial shoot. Far from presenting the GX 460 as benign, Lexus hawks it as the nimble vehicle every upwardly-mobile mom needs to whip through city streets teeming with urban dangers (and cleared of urban traffic, natch). Strap in, precious, we’re goin’ to lacrosse practice!

So we have a carmaker promoting its product as a street-legal racing machine, and a consumer watchdog group telling the public it should not be driven as advertised — or better yet, not driven at all.

We’ve tapped this vein before, but until "Closed Course/Professional Driver/Do Not Attempt" marketing goes the way of the "healthy" cigarette ad, supposed fail-safe features — mostly designed to protect those inside the car — will continue to be so much window dressing. Like those pedestrians in Batmom’s peripheral vision.

ALSO ON STREETSBLOG

Ad Nauseam: Nissan Goes Car-Free for NYC Promo

|
Bicycles seem to figure more prominently in Nissan’s Leaf promotion than Leafs (or Leaves, as the case may be). It looks like one car maker has figured out an intriguing way to market its product to a city audience: Just don’t show it at all. In fact, try to sell it by appealing to the […]

Ad Nauseam: Spare the Toll, Save the Carmaker

|
Yesterday we noted the auto-centric bias in local media coverage of an expected Ravitch Commission proposal to toll East River bridges as one source of revenue for the cash-strapped MTA. In perusing said coverage, we couldn’t help but notice a second common element. See if you can guess what it is. After the jump: score […]

The Opposite of Ad Nauseam: Farrah on a Bike

|
It’s been a tumultuous week in more ways than one. We’re going to leave it behind with a flashback, via Cycelicious, to the late 1970s, when Farrah Fawcett pedaled to promote her own line of shampoo. What helmet could contain that hair? We couldn’t find video of Ed McMahon or Michael Jackson on a bike […]

Ad Nauseam: Antisocial Thuggery From Pioneer

|
We’ve published a couple of items lately on how noise from motorcycles and booming car stereo systems continue to diminish quality of life in Inwood and Washington Heights — not that these problems are by any means unique to Upper Manhattan. The Queens-based NoiseOFF website has compiled a fascinating case against the manufacturers of car […]