With a dreary weekend on tap, weather-wise, we leave you with this uplifting ad from health care giant Kaiser Permanente. While we’ve seen bikes used to market everything from banks to beer, the linkage of cycling — and walking, and skateboarding, and transit use — to physical well-being is especially compelling.

Who knows, maybe the next time health care providers issue a report on unsafe traffic conditions they’ll put the onus on reducing the hazards of human-powered mobility, rather than lecturing pedestrians on how dangerous it is to walk.

Let the sidewalk riding critique begin!

Video: ChampionMedia2/YouTube via The Overhead Wire