Last week, the LOOK campaign, which aims to prevent collisions between motorists and
cyclists by educating the public about bicycle safety, was launched in Union Square. In an unprecedented collaboration, the NYC Bicycle Coalition, the City Departments of Transportation, Health & Police, the NYC Taxi and Limousine Commission, the Triple AAA, and the Office of the Public Advocate all endorsed the campaign.

StreetFilms Nick Whitaker covered last Tuesday’s press conference at Union Square.