We’re extending our spring pledge drive til the end of the week to reach our target of $40,000 in reader donations. If you haven’t given already, please make a tax-free gift today and help keep Streetsblog and Streetfilms going strong this year.

Streetsblog and Streetfilms rely on individual donations, foundation support, and sponsorships and ads to produce content that makes the case for safer streets and more effective transit — and to pay our internet bills and keep the lights on. To sustain this media enterprise, we need to hit all of our fundraising targets. We’re not there yet this spring but the goal is within sight. If 100 readers make a contribution by Friday — less than 1 percent of our daily unique visitors — we’ll wrap up this pledge drive in good shape. Please contribute.

For extra motivation, we have two more prizes to give away. In addition to the grand prize of a Dahon folding bike for one lucky reader who gives $50 or more, one reader who gives before Friday at midnight will win a beautiful Belle Helmet, handpainted by New York’s own Danielle Baskin, and another donor will win a Yardstash tent to keep your bike gear dry and outside (if you have the yard space).

Note: Image not to scale.

If you’ve been holding out on donating until just the right moment — now’s the time! Thanks for reading and for supporting Streetsblog and Streetfilms.