The Tri-State Transportation Campaign is looking to enlist car commuters in the fight for transit on the Tappan Zee Bridge.

Two radio spots sponsored by Tri-State are airing on 1010 WINS this week, in advance of draft environmental impact statement (DEIS) hearings scheduled for February 28 and March 1. Here’s the copy:

It’s now or never to tame traffic on the Tappan Zee. New York State plans to replace the bridge, but they cut transit out of the plan. Bus rapid transit on the bridge will ease congestion, reduce pollution, create jobs, improve the economy, and get people where they want to go. Without transit, we’ll be stuck in traffic for decades. Tell Albany — we need transit on the Tappan Zee. Visit www.brtonthebridge.org.

Click to listen to the 30 second version and 10 second version.

Putting this message in the ears of drivers is a smart move, and speaks to the importance of transit to everyone who uses the bridge. Maybe motorists wading through Tappan Zee traffic will be more attuned to that reality than Governor Cuomo has shown himself to be.