Early Sunday morning, Rodney Graham was killed while crossing Atlantic Avenue when he was struck twice by separate motorists. Street safety advocates are calling on the city to implement significant design changes to prevent more loss of life.

Graham, 49, was crossing Atlantic at Rockaway Avenue in East New York at around 4:20 a.m. Citing unnamed police sources, the Daily News reported that he was crossing against the light. Graham was rushed to a nearby hospital but did not survive. The first driver who hit him faces no charges and the second fled the scene.

Atlantic Avenue is one of the most dangerous streets in the city, with 25 fatal crashes from the beginning of 2011 through the end of November. Speeding is the norm, crossing on foot is risky, and the whole corridor divides neighborhoods and stunts development.

Yesterday’s crash occurred about 15 blocks west of a DOT “Vision Zero Great Streets” project that will do very little to change the underlying design that leads to excessive speeds. DOT intends to build sturdier medians in East New York between Pennsylvania Avenue and Conduit Boulevard but hasn’t proposed a significant repurposing of street space for safer walking and biking. The plan is expected to be finalized in August and built in 2017. The section of Atlantic Avenue to the east, between Conduit Boulevard and Rockaway Boulevard, is slated to be part of a second phase.

Transportation Alternatives released a statement today calling for a complete redesign of Atlantic’s entire distance “with expanded safe space for pedestrians, along with protected bike lanes.” TA’s “People First on Atlantic Avenue” campaign has over 5,000 signatures in support of such improvements. As lives continue to be lost on Atlantic, all eyes are on the city to put forward more ambitious proposals to keep people safe.