Earlier this year, I wrote about the imperative for Streetsblog to generate more revenue from our website. With so many unsold impressions, ads were a clear opportunity to put Streetsblog’s sizable reach to use strengthening our bottom line. Today I’m pleased to announce that we’ve retained BlankSlate to help us sell ads and make good on that potential.

BlankSlate is an experienced shop that works with several other publishers similar in size to Streetsblog, in addition to owning and operating the Brooklyn real estate site Brownstoner. Their team will be selling ads and setting up ad networks on Streetsblog, and you’ve probably noticed the new ad zones on the site this week. BlankSlate has also set up filters to prevent automotive and fossil fuel industry advertisements from appearing on Streetsblog, which should keep many heads from exploding.

Streetsblog is a 501(c)3 non-profit, and we continue to rely on reader contributions and foundation support to fund our work. Ads are the third leg of the stool, and we’re excited to be working with BlankSlate to build a durable publishing operation.