DOT Commissioner Janette Sadik-Khan, Deputy Mayor Howard Wolfson and TLC Commissioner David Yassky were joined at the event by Ken Podziba of Bike New York and Paul Steely White of Transportation Alternatives.

The video will be shown in rotation on Taxi TV. While the video takes a little while to get to the point and, unlike an older LOOK! PSA, sanitizes the experience of a crash, it’s a good reminder to taxi passengers, who like many often don’t think about cyclists before opening a vehicle door.

Unlike the Ford Crown Victorias that make up most of the current taxi fleet, the Nissan minivan that the TLC has chosen to replace them has sliding doors for backseat passengers.

DOT noted that seven cyclists have been killed in dooring crashes in the past five years. Now if only NYPD and the press corps understood that dooring is illegal behavior, and not an unavoidable “freak accident.”