Today’s New York Times has an entire section on "The Business of Being Green" (Times Select), which includes articles on economies of scale in alternative energy, carbon-offset shopping, the possibly endangered practice of truck idling, Danish wind farms, and environmental litigation.

The left-leaning Guardian of London has long made green stories a staple of its news hole, going so far as to have a standing section on "Ethical Living." Maybe the Times is now waking up to the idea that this is an area of ongoing interest to readers — not to mention to advertisers such as Hewlett-Packard (their full-page ad claims "we estimate that for every 12 people who use the power-saving features built into HP computers and monitors, the amount of CO2 saved is equal to removing one car from the road") and Shell ("Don’t Throw Anything Away. There Is No Away"), who have paid the big bucks to have their ads, complete with flower-power graphics, included in the section.

The Business of Green, indeed.

Photo: ijalab on Flickr