Toyota has realized that there are only so many buyers in the market that require massive size and capability for functional purposes. Enter the new Tundra ad, "Cappuccino," the automaker's clear effort at repositioning pickup trucks for the glam set.
Today's matchup is all about how trucks are supposed to make you more macho (and less likely to belt out Shania Twain in the backseat with your macho pals).
Cars are their own worst monster, and they will dodge on their last legs like a boxer on the ropes until the very end. No, cars will not go gently into that good night. They will lie, cheat and growl their way to the grave.
We're looking at two bad ads for the same vehicle: one electric, one an original recipe gas-guzzler, both ultra-fatal to vulnerable road users in the event of a crash.
Dodge sells its Chargers with images of road recklessness and — whaddya know? — some Charger drivers copy the ads. It's time for the dangerous appeals to end.